Super-size Britain must curb junk food ads, say campaigners
Health campaigners yesterday demanded that ministers ban all junk food advertising before 9pm as a report predicted that three in four men and three in five women would be overweight or obese by 2010.
They warned that canada goose coat – hybridge lite the huge rise in weight problems would place a strain on the NHS and expressed particular concern at rocketing rates among children, one in five of whom will be obese within four years, according to Department of Health research.
The report, Forecasting Obesity to 2010, can i put my canada goose jacket in the dryer predicts that one in three men will suffer obesity, an increase from 4.3 million three years ago to 6.6 million. More than one in four women will be obese, an increase from 4.7 million to 6 million.
The gender split is reversed among children aged between two and 15: the proportion of obese girls is expected to rise from 16% to canada goose coat 1000 bulbs lamps 22%, and that of boys from 17% to 19%. Working-class females are much more likely to be obese than their middle-class counterparts (with a difference of at least 10%), but the figures are broadly similar for men in different classes.
There are also profound regional differences. Yorkshire and the Humber will have the highest proportion of obese adults by 2010, with 39% of men and 27% of women. But in London only 17% of men will be obese, and in the south-east of England only 17% of women will suffer.
Colin Waine, chairman of the National Obesity Forum mens, said the figures were sadly predictable. „The implications are very worrying because following the rise in obesity will be a relentless rise in the prevalence of type 2 diabetes, heart disease and other problems.
„The figures in children suggest we may have a generation with shorter life expectancy than their parents, who could face premature death in their 40s in some cases. It’s time for more drastic action. It would be relatively simple to stop all advertising [of junk food] before 9pm.“
The government has agreed that the regulator Ofcom should help to draw up a voluntary code for advertisers. This could become mandatory in 2007 if the volunteer code proved unsatisfactory.
But many – including the government watchdog the Food Standards Agency, the British Heart Foundation and buy canada goose jacket usa the National Obesity Forum – have warned that the options will not tackle the problem. They believe adverts should be banned before the watershed to ensure that children up to the age of 15 are protected.
Patricia Hewitt, the health secretary, stressed the need for individuals to take responsibility for their own health. „We’ve already stepped in but there’s only so much buy canada goose jacket edmonton the government can do,“ she buy canada goose jacket london told buy canada goose parka cheap BBC Radio 4’s Today programme. „People need to want to change their lifestyles and take responsibility for their health.“
Richard Watts, from the campaign for a children’s food bill, which is backed by 286 MPs and about 170 organisations, warned: „Obesity has become the nation’s number one public health problem. We’re not going to solve it best ideas about canada goose parka on pinterest by half measures.
„Progress is so slow because the government seems determined not to upset the powerful food industry.“
But Julian Hunt, director of communications for the Food and Drink Federation, insisted: „There is no silver bullet that can be fired at this problem. Manufacturers are introducing best fake canada goose jacket better labelling. At the same time, we have made tremendous cuts in salt, sugar black friday 2013 canada goose sale and fat in foods.
„Additionally, the food and advertising industries have put forward a radical set of proposals which will see no more advertising of any branded foods during children’s programming on terrestrial TV.“